Membangun Keunggulan Produk Ikonik Untuk Meningkatkan Kinerja Pemasaran UMKM [Establishing Advantages of Iconic Products to Improve Marketing Performance of SMEs]
This study aims to develop a new concept of the iconic product advantage as a bridge to solve the research gap on the impact of product development capability on marketing performance. This new concept is studied through relevant theory and tested through empirical research. Data were collected empi...
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| Format: | Article |
| Language: | English |
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Universitas Pelita Harapan
2017-09-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
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| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/585 |