Social Imaginary in web advertising of e-readers
<span>This paper explores the imaginary meanings that appear in the advertising discourses on e-book reading devices commonly known as e-readers. It starts from the assumption that imaginary meanings are associated with both: the imaginary associated to digital technologies (Cabrera, 2006, 201...
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| Format: | Article |
| Language: | Spanish |
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Universidad Nacional de La Plata
2015-04-01
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| Series: | Palabra Clave [La Plata] |
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| Online Access: | http://www.palabraclave.fahce.unlp.edu.ar/article/view/5472 |