Exploring opportunities and challenges to the adoption of blockchain technology in the fresh produce value chain
This study investigates the attitudes and perceptions of businesses and consumers towards the application of Blockchain technology (BCT) to fresh produce supply chains. Semi-structured interviews and focus groups (FG) were performed with fresh produce company managers and consumers, respectively. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AIMS Press
2021-05-01
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| Series: | AIMS Agriculture and Food |
| Subjects: | |
| Online Access: | https://www.aimspress.com/article/doi/10.3934/agrfood.2021033?viewType=HTML |