The effect of images of Michelle Obama's face on trick-or-treaters' dietary choices: A randomized control trial.

To evaluate the microfoundations of a personality-inspired public health campaign's influence on minors.Multi-year randomized control trial.Economics professor's front porch in New Haven, CT.1223 trick-or-treaters in New Haven over three years; on average, 8.5 years old and 53% male (among...

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Bibliographic Details
Main Authors: Peter M Aronow, Dean Karlan, Lauren E Pinson
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5749710?pdf=render