Measuring the commercial potential of new product ideas using fuzzy set theory
The stage of selecting creative ideas that have the prospect of further commercial use and can be used to create new products, services, or startups is one of the most complex and important stages of the innovation process. It is essential to take into account expert opinions and evaluations, often...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2021-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15143/IM_2021_02_Sitnicki.pdf |