A Conceptual Framework for the Evolution of C2C Social Commerce Business Models in Tunisia

A Conceptual Framework for the Evolution of C2C Social Commerce Business Models in Tunisia

Facebook is the preferred social networking service (SNS) platform among Tunisian users for social commerce (SC) and consumer-to-consumer (C2C) commercial activities. This article aims to increase the understanding of the influencing factors of C2C SC activities and provide a new interpretation of t...

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Bibliographic Details
Main Author: Amir Ben Mekki
Format: Article
Language:English
Published: Istanbul Commerce University 2019-05-01
Series:International Journal of Commerce and Finance
Subjects:
Social networking service (SNS)
Consumer-to-consumer (C2C)
Social commerce (SC)
Incentive systems
Participative web
Information and communication technologies (ICT)
Online Access:http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/110/pdf_75

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