A Conceptual Framework for the Evolution of C2C Social Commerce Business Models in Tunisia
Facebook is the preferred social networking service (SNS) platform among Tunisian users for social commerce (SC) and consumer-to-consumer (C2C) commercial activities. This article aims to increase the understanding of the influencing factors of C2C SC activities and provide a new interpretation of t...
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Format: | Article |
Language: | English |
Published: |
Istanbul Commerce University
2019-05-01
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Series: | International Journal of Commerce and Finance |
Subjects: | |
Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/110/pdf_75 |