The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria
Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria. The research design adopted for this study is survey research...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2022-01-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | https://www.athensjournals.gr/business/2022-8-1-4-Ogunmuyiwa.pdf |