Information management capability and Big Data strategy implementation

Information management capability and Big Data strategy implementation

Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic r...

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Bibliographic Details
Main Authors: Antonio Carlos Gastaud Maçada, Rafael Alfonso Brinkhues, José Carlos da Silva Freitas Junior
Format: Article
Language:English
Published: Fundação Getulio Vargas 2019-12-01
Series:RAE: Revista de Administração de Empresas
Subjects:
big data
information management
strategic factor market
value expectation
cost expectation
Online Access:http://www.scielo.br/pdf/rae/v59n6/0034-7590-rae-59-06-0379.pdf

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