Information management capability and Big Data strategy implementation
Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2019-12-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/pdf/rae/v59n6/0034-7590-rae-59-06-0379.pdf |