Relunch Practices in India with a Special Focus on Relaunch of Vespa Brand - An Investigation
Vespa scooters from Piaggio, Italy were one of the most iconic brands in the Indian scooter segment during the 80s and 90s. This was the phase when two wheeler segments was mostly dominated by scooters with leading players like Bajaj and Piaggio.Slowly two wheelers markets saw a gradually shift from...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2014-06-01
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| Series: | Srusti Management Review |
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| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/159003799_Relaunch%20Practices%20in%20India%20with%20Special%20%20-%20An%20Investigation-%20Badal%20Rath%20&%20Surjit%20Kumar%20Kar-Vol.%20-%20VII%20%20%20Issue%20I%20%20Jan%20-%20Jun%202014.pdf |