Consumer Behavior in the Digital Age
In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2020-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2020/article1.pdf |