The role of emotional marketing and UTAUT on donation intention through social media
Donations through social media or any online platforms are becoming a new trend these days, thanks to the use of emotional marketing through narrations and visual depictions showing the real condition of people who need supports. Organizations are led to raise people’s emotions to increase their int...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2021-02-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1026 |