Clicking and trading: Strategies of on-line banking in Spain
The strategy of Spanish banks regarding online banking has moved cautiously between the sector modernization and the fear of third parties’ entry. In this paper we show how from the bubbling beginnings, institutions have moved towards a sound business part of a multichannel strategy. Still, Spanish...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2006-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2006&v=6&n=1&o=6 |