TRAILER: SCREEN COMMERCIAL OR MINIFILM? / ТРЕЙЛЕР: ЭКРАННАЯ РЕКЛАМА ИЛИ МИНИФИЛЬМ?
The authors examine the functions and construction of the trailer in the movie. The competition for viewers is growing, and the viewer needs guidance to select the most interesting and useful. The idea of the film before the preview is formed by advertising campaign where the most effective and info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
GITR Film & Television School
2017-06-01
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| Series: | Наука телевидения |
| Subjects: | |
| Online Access: | https://cyberleninka.ru/article/v/treyler-ekrannaya-reklama-ili-minifilm |