INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination be...

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Bibliographic Details
Main Authors: Denisa PARPANDEL, Ionela RIZEA, Maria Carmen IORDACHE
Format: Article
Language:English
Published: Universitaria Press Craiova 2010-01-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2010/15IordacheFFF.pdf