Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention
The purpose of the research is exploring the resonance of advertising benefits of storytelling in marketing from the perspective of consumers’ purchase intention. The college students are the study objects to watch different advertisement stories of different video duration, and compares the differe...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-10-01
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| Series: | Mathematics |
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| Online Access: | https://www.mdpi.com/2227-7390/8/10/1704 |