Ilımlaştırıcı Değişken Olarak Değiştirme Maliyetinin Müşteri Sadakati Üzerindeki Etkisi: Türk GSM Sektöründe Bir Uygulama(As A Moderator Variable The Effect Of Switching Cost On Customer Loyalty: A Case In The Turkish Gsm Sector)
Recently customer loyalty has appeared as a factor for obtaining sustainable competitive advantage. A firm, desiring to customers’ loyalty, should provide customer satisfaction and acquire its customers’ trust. On the other hand, though customer switching cost has a potential importance for loyalty,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2004-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C11S12004/sarymo.pdf |