Looking Back to Move Forward: A Bibliometric Analysis of Consumer Privacy Research

Information privacy has attracted considerable attention in the information system research field. However, little effort has been made to review its latest developments from a marketing perspective. As research on consumer privacy advances rapidly, a comprehensive evaluation of the field is require...

Full description

Bibliographic Details
Main Authors: Sheng Shu, Yi Liu
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/4/42