Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective
This study aims to explore the role of mobile marketing communication on social media networks and how it contributes to customers' experience. For analyzing the gathered information, both qualitative and quantitative techniques have been used. Analysis has been performed with the use of themat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2019-10-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-710/ |