The Experience of SME Managers in Relation to Integrated Marketing Communication

The Experience of SME Managers in Relation to Integrated Marketing Communication

This article aims to contribute to the discussion about the changes generated substantially by the integration of marketing communications in micro, small and medium enterprises of Blumenau and region. The objective is to analyze the entrepreneur's experience in relation to the communications a...

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Bibliographic Details
Main Authors: Fabricia Durieux Zucco, Thaizia Raquel Bonatti
Format: Article
Language:English
Published: Tutor Treinamento e Desenvolvimento 2016-12-01
Series:International Journal of Professional Business Review
Subjects:
Integrated Communication
Marketing
Advertising
Small Business
Entrepreneurs
Online Access:http://openaccessojs.com/index.php/JBReview/article/view/18

Internet

http://openaccessojs.com/index.php/JBReview/article/view/18

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