The Structural and Territorial Characteristics of the Manifestation of Consumer Commitment to the Largest B2C Marketplaces in the World
The article is aimed at researching the structural and territorial characteristics of the largest marketplaces in the world electronic retailing and determining the features of the consumers’ attachment to them. A systematization and analysis of works of domestic and foreign scholars showed that the...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-07-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-7_0-pages-16_22.pdf |