Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing s...

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Bibliographic Details
Main Authors: Riswan Efendi Tarigan, Kartika Sari Dewi
Format: Article
Language:English
Published: Bina Nusantara University 2015-10-01
Series:CommIT Journal
Subjects:
Online Access:https://journal.binus.ac.id/index.php/commit/article/view/1650