PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)
Generally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influence of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get...
Main Authors: | , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Negeri Jakarta
2013-04-01
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Series: | Jurnal Riset Manajemen Sains Indonesia |
Subjects: | |
Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/778/687 |