The importance of reputation as intellectual assets for competitiveness of companies
An important characteristic of the modern business world is the development of the knowledge economy. In modern conditions, intangible assets based on knowledge are becoming a key resource for preserving the competitive advantage of companies. It is about human resources, their knowledge, the relati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | srp |
| Published: |
State University of Novi Pazar, Novi Pazar
2021-01-01
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| Series: | Naučne publikacije Državnog univerziteta u Novom Pazaru |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2619-998X/2021/2619-998X2101017K.pdf |