Teaching Cases in Management: Tudo por Causa da Flavinha: o Caso do Dog Tour da Nathuna Viagens e Turismo

Teaching Cases in Management: Tudo por Causa da Flavinha: o Caso do Dog Tour da Nathuna Viagens e Turismo

The case concerns the groundbreaking initiative of an animal lover who, after experiencing numerous embarrassing situations when not being accepted in hotels and public places in the company of a pet, decided to set up a travel agency that would offer a different service: the Dog Tour – tourism on w...

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Bibliographic Details
Main Authors: Jurandir Peinado, Cláudia Herrero Martins Menegassi, Bruno Henrique Rocha Fernandes
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2012-03-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
innovative ideas
opportunities
mental models.
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1294.pdf

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