Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce

Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce

Social e-commerce has steadily emerged as a current trend for an enormous amount of Internet users. Despite the popularity and prevalence of social e-commerce, many users hesitate to disclose their information due to privacy concerns. This resistance from users impedes the development of social e-co...

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Bibliographic Details
Main Authors: Yuan Sun, Shuyue Fang, Yujong Hwang
Format: Article
Language:English
Published: MDPI AG 2019-06-01
Series:Sustainability
Subjects:
social e-commerce
interactivity
group buying
privacy concern
information disclosure
APCO model
Online Access:https://www.mdpi.com/2071-1050/11/12/3311

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https://www.mdpi.com/2071-1050/11/12/3311

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