Has Internet Changed Anything in Advertising?

Has Internet Changed Anything in Advertising?

In this paper we shall consider grosso modo actual opinions regarding advertising and advertising ethics. The emergence of the Internet aroused hope that advertising ethics is not the ultimate oxymoron (Beltramini, 2003). In spite of a negative connotation that postmodernism and globalization added...

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Main Author: Dušan Ljubičić
Format: Article
Language:English
Published: University of Belgrade, Faculty of Organisational Sciences 2014-10-01
Series:Management
Online Access:http://management.fon.bg.ac.rs/index.php/mng/article/view/124
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spelling doaj-03b4a0dacc614b44bf69b794cb56b7c52020-11-24T22:00:26ZengUniversity of Belgrade, Faculty of Organisational SciencesManagement1820-02222406-06582014-10-011972838810.7595/management.fon.2014.0020124Has Internet Changed Anything in Advertising?Dušan Ljubičić0Belgrade Business SchoolIn this paper we shall consider grosso modo actual opinions regarding advertising and advertising ethics. The emergence of the Internet aroused hope that advertising ethics is not the ultimate oxymoron (Beltramini, 2003). In spite of a negative connotation that postmodernism and globalization added to advertising theory and practice, the appearance of the Internet has really changed business philosophy regarding advertising and emphasized its ethical dimension. Results of our research confirm this thesis.http://management.fon.bg.ac.rs/index.php/mng/article/view/124
collection DOAJ
language English
format Article
sources DOAJ
author Dušan Ljubičić
spellingShingle Dušan Ljubičić
Has Internet Changed Anything in Advertising?
Management
author_facet Dušan Ljubičić
author_sort Dušan Ljubičić
title Has Internet Changed Anything in Advertising?
title_short Has Internet Changed Anything in Advertising?
title_full Has Internet Changed Anything in Advertising?
title_fullStr Has Internet Changed Anything in Advertising?
title_full_unstemmed Has Internet Changed Anything in Advertising?
title_sort has internet changed anything in advertising?
publisher University of Belgrade, Faculty of Organisational Sciences
series Management
issn 1820-0222
2406-0658
publishDate 2014-10-01
description In this paper we shall consider grosso modo actual opinions regarding advertising and advertising ethics. The emergence of the Internet aroused hope that advertising ethics is not the ultimate oxymoron (Beltramini, 2003). In spite of a negative connotation that postmodernism and globalization added to advertising theory and practice, the appearance of the Internet has really changed business philosophy regarding advertising and emphasized its ethical dimension. Results of our research confirm this thesis.
url http://management.fon.bg.ac.rs/index.php/mng/article/view/124
work_keys_str_mv AT dusanljubicic hasinternetchangedanythinginadvertising
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