Has Internet Changed Anything in Advertising?
In this paper we shall consider grosso modo actual opinions regarding advertising and advertising ethics. The emergence of the Internet aroused hope that advertising ethics is not the ultimate oxymoron (Beltramini, 2003). In spite of a negative connotation that postmodernism and globalization added...
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| Format: | Article |
| Language: | English |
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University of Belgrade, Faculty of Organisational Sciences
2014-10-01
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| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/124 |