Hypercompetition, customer-value competition, and the new role of market research

Hypercompetition, customer-value competition, and the new role of market research

Bibliographic Details
Main Authors: Kurt Matzler, Franz Bailom
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2009-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2676/im_en_2009_2_Matzler.pdf
id doaj-0397ed8e2397431384af5bf0a8b594ff
record_format Article
spelling doaj-0397ed8e2397431384af5bf0a8b594ff2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262009-07-01522676Hypercompetition, customer-value competition, and the new role of market researchKurt MatzlerFranz Bailomhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2676/im_en_2009_2_Matzler.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Kurt Matzler
Franz Bailom
spellingShingle Kurt Matzler
Franz Bailom
Hypercompetition, customer-value competition, and the new role of market research
Innovative Marketing
author_facet Kurt Matzler
Franz Bailom
author_sort Kurt Matzler
title Hypercompetition, customer-value competition, and the new role of market research
title_short Hypercompetition, customer-value competition, and the new role of market research
title_full Hypercompetition, customer-value competition, and the new role of market research
title_fullStr Hypercompetition, customer-value competition, and the new role of market research
title_full_unstemmed Hypercompetition, customer-value competition, and the new role of market research
title_sort hypercompetition, customer-value competition, and the new role of market research
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2009-07-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2676/im_en_2009_2_Matzler.pdf
work_keys_str_mv AT kurtmatzler hypercompetitioncustomervaluecompetitionandthenewroleofmarketresearch
AT franzbailom hypercompetitioncustomervaluecompetitionandthenewroleofmarketresearch
_version_ 1724585295530164224

Similar Items