Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship, co...

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Bibliographic Details
Main Authors: Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny, Marek Kobulsky
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2019-04-01
Series:Journal of Business Economics and Management
Subjects:
online retail
marketing management
e-commerce
probabilistic model
CEE region
B2C
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/9597

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/9597

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