SUSTAINABLE CUSTOMER DIGITAL ENGAGEMENT STRATEGIES FOR THE TOURISM RECOVERY PERSPECTIVE
The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Th...
Main Authors: | POCINHO Margarida, VIEIRA Nataliya, NUNES Celso, NECHITA Florin |
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Format: | Article |
Language: | English |
Published: |
Transilvania University Press
2021-06-01
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Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
Subjects: | |
Online Access: | http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/05_POCINHO.pdf |
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