SUSTAINABLE CUSTOMER DIGITAL ENGAGEMENT STRATEGIES FOR THE TOURISM RECOVERY PERSPECTIVE

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Th...

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Bibliographic Details
Main Authors: POCINHO Margarida, VIEIRA Nataliya, NUNES Celso, NECHITA Florin
Format: Article
Language:English
Published: Transilvania University Press 2021-06-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/05_POCINHO.pdf