Speech genres, speech acts and the language of advertising
An advertisement can be described as a specific speech pattern having a certain genre and composition structure. Since an advertisement is much alike primary speech genres (message, announcement, explanation) in terms of their form and communicative goal, the theory of speech acts can be applied to...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | Russian Language Studies |
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| Online Access: | http://journals.rudn.ru/russian-language-studies/article/view/10307 |