Webrooming: A Way of Dealing with Uncertainties in Purchasing
Purpose – This study aims to analyze ways in which uncertainty-related factors influence the intention of webrooming, a cross-channel buying behavior. The authors suggest that four factors (uncertainty avoidance, risk aversion, anticipated regret, and the need for touch) differ in their nature and, t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2019-01-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/337259 |