Markasan Strategy in A Best-Selling Music

Gesang and Didi Kempot, in dominating the market of the music industry in their era, incorporated local capital, i.e., the site in lyrics and scales in melody. Likewise with Markasan. However, little is known about the site and melody used by Markasan as a tool to dominate the keroncong market in Ea...

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Bibliographic Details
Main Author: Rully Aprilia Zandra
Format: Article
Language:English
Published: Universitas Negeri Semarang 2019-06-01
Series:Harmonia: Journal of Arts Research and Education
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/harmonia/article/view/20821