Role of Corporate Identity, Image and Reputation in Investors’ Behavioral Decision Making: Does Emotional Attachment Matter?
The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors’ behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between corporate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2020-03-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/4383.pdf |