Konumlandırma Stratejilerinin İşletme Performansı İle İlişkisi: Liman İşletmeciliğinde Bir Uygulama(Relation of Positioning Strategies with Operation Performance: An Application In Port Business Administration)
Positioning decisions form one of the basic elements of marketing management. Positioning is a process executed to the appearance of products in minds. Positioning may be executed with many methods as based on emphasizing product feature, product class, product users, price-quality relation, compari...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2012-01-01
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| Series: | Yönetim ve Ekonomi |
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| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C19S22012/99-121.pdf |