The effect of social media marketing and religiosity on perceived value and student’s decision in choosing non-religious program at Islamic higher education
Purpose: This study aims to examine the effect of social media marketing and religiosity on perceived value and student’s decision in choosing non-religious programs at Islamic Higher Education. Methodology: This study conducted an online survey on 158 respondents who are studying non-religious prog...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2020-12-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AJIM/article/view/17065 |