Crowdsourcing for click fraud detection

Crowdsourcing for click fraud detection

Abstract Mobile ads are plagued with fraudulent clicks which is a major challenge for the advertising community. Although popular ad networks use many techniques to detect click fraud, they do not protect the client from possible collusion between publishers and ad networks. In addition, ad networks...

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Bibliographic Details
Main Authors: Riwa Mouawi, Imad H. Elhajj, Ali Chehab, Ayman Kayssi
Format: Article
Language:English
Published: SpringerOpen 2019-07-01
Series:EURASIP Journal on Information Security
Subjects:
Click fraud
Crowdsource
In-app ads
CPA
Mobile charging model
Android
Online Access:http://link.springer.com/article/10.1186/s13635-019-0095-1

Internet

http://link.springer.com/article/10.1186/s13635-019-0095-1

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