Demarketing of Tobacco Products and Consumers Behavior Formation

Demarketing of Tobacco Products and Consumers Behavior Formation

Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of t...

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Bibliographic Details
Main Author: Barbara Jacennik
Format: Article
Language:English
Published: University of Finance and Management, Warsaw; Vistula University 2008-03-01
Series:Contemporary Economics
Online Access:http://ce.vizja.pl/en/download-pdf/id/47
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spelling doaj-029d767993404337bd08f38a02a1d23b2020-11-24T20:58:49ZengUniversity of Finance and Management, Warsaw; Vistula UniversityContemporary Economics2084-08452008-03-01211178Demarketing of Tobacco Products and Consumers Behavior FormationBarbara JacennikDemarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.http://ce.vizja.pl/en/download-pdf/id/47
collection DOAJ
language English
format Article
sources DOAJ
author Barbara Jacennik
spellingShingle Barbara Jacennik
Demarketing of Tobacco Products and Consumers Behavior Formation
Contemporary Economics
author_facet Barbara Jacennik
author_sort Barbara Jacennik
title Demarketing of Tobacco Products and Consumers Behavior Formation
title_short Demarketing of Tobacco Products and Consumers Behavior Formation
title_full Demarketing of Tobacco Products and Consumers Behavior Formation
title_fullStr Demarketing of Tobacco Products and Consumers Behavior Formation
title_full_unstemmed Demarketing of Tobacco Products and Consumers Behavior Formation
title_sort demarketing of tobacco products and consumers behavior formation
publisher University of Finance and Management, Warsaw; Vistula University
series Contemporary Economics
issn 2084-0845
publishDate 2008-03-01
description Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.
url http://ce.vizja.pl/en/download-pdf/id/47
work_keys_str_mv AT barbarajacennik demarketingoftobaccoproductsandconsumersbehaviorformation
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