Demarketing of Tobacco Products and Consumers Behavior Formation
Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of t...
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| Format: | Article |
| Language: | English |
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University of Finance and Management, Warsaw; Vistula University
2008-03-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/47 |