Lost and Found, Letters and Methods: Assessing Attitudes toward Chiropractic and Medical Care
Attitudes toward traditional and chiropractic medicine were compared using Milgram's lost letter technique. A total of 192 letters were placed on the windshields of vehicles in parking lots at six restaurants and department stores in each of four quadrants of a medium-sized, Southeastern city....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Arizona Libraries
2010-10-01
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| Series: | Journal of Methods and Measurement in the Social Sciences |
| Online Access: | https://journals.uair.arizona.edu/index.php/jmmss/article/view/78 |