Consumer Neoteny
This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors’ juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample ( n = 499...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2016-07-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/1474704916661825 |