THE PHILOSOPHY OF STRATEGIC DECISION-MAKING IN MARKETING
The present paper touches upon the necessity of rethinking the concept of “strategy” in regards to decision-making in marketing. Considering the fact that the ever increasing competition represents the greatest threat to companies that operate in any sector of industry; redefining the guiding lines...
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| Format: | Article |
| Language: | English |
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AcademicPres
2018-12-01
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| Series: | Agricultura |
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| Online Access: | https://journals.usamvcluj.ro/index.php/agricultura/article/view/13140 |