INDUSTRIAL TOURISM AS A MEANS OF “MADE IN CHINA ” REPUTATION IMPROVEMENT

INDUSTRIAL TOURISM AS A MEANS OF “MADE IN CHINA ” REPUTATION IMPROVEMENT

The article discusses the development of industrial tourism as a way of country-of-origin promotion. The paper presents a study which focuses on determining the current situation of industrial tourism, and the peculiarities of international communication strategies in promoting industrial tourism in...

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Bibliographic Details
Main Author:	Olga Novoselova
Format:	Article
Language:	English
Published:	Research Centre in Tourism, Sustainability and Well-being - CinTurs 2021-03-01
Series:	Journal of Spatial and Organizational Dynamics
Subjects:	industrial tourism marketing strategy made in china reputation country-of-origin
Online Access:	http://www.cieo.pt/journal/J_1_2021/article4.pdf

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