INDUSTRIAL TOURISM AS A MEANS OF “MADE IN CHINA ” REPUTATION IMPROVEMENT
The article discusses the development of industrial tourism as a way of country-of-origin promotion. The paper presents a study which focuses on determining the current situation of industrial tourism, and the peculiarities of international communication strategies in promoting industrial tourism in...
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| Format: | Article |
| Language: | English |
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Research Centre in Tourism, Sustainability and Well-being - CinTurs
2021-03-01
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| Series: | Journal of Spatial and Organizational Dynamics |
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| Online Access: | http://www.cieo.pt/journal/J_1_2021/article4.pdf |