PERAN TWITTER DALAM DIGITAL CUSTOMER RELATION MANAGEMENT DI INDUSTRI PERBANKAN
In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One transformation is social media optimization to build a conversation with consumers. The use of Twitter as one of the s...
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| Format: | Article |
| Language: | English |
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Universitas Bakrie
2019-08-01
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| Series: | Journal Communication Spectrum |
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| Online Access: | http://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/1952/1547 |