INFLUENCE OF COSMETIC PACKAGING' COLOR ON PRICE PERCEPTION AND CONSUMER PREFERENCES
During the purchasing process, the consumer confronts several packaging designs of different colors carrying or conveying sensory messages; the consumer then interprets these messages and it’s at this moment which several factors intervene (affective, effective and conative elements). In this rese...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2018-04-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2018-02/10_Amel_Arabi_1.pdf |