Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators

Without any doubt, the advent of the Internet has substantially transformed the way and rhythm of our lives. This circumstance reflects directly on our daily behaviours, which are today quite different from what they used to be only a few years ago. In this sense, the current patterns of search for...

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Bibliographic Details
Main Authors: César Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez-Burguete
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2020-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:https://hrcak.srce.hr/file/348354